Despite repeated crises (security, economic, monetary, health, etc.), more than a billion travelers travel the world each year. Of course, there are strong disparities in terms of tourist attendance between destinations since only 20 countries attract 80% of tourists (Mass Market).

More than ever, Europe is attracting new customers from the BRICs who are joining the ranks of traditional extra-Europeans and repeaters (North Americans, Koreans, Japanese & Australians). Europeans themselves who discover other countries of their continent remain very largely in the majority.

The discovery of cultural and artistic treasures remains the main motivation with extraordinary cultural capitals with a remarkable built heritage (Prague, Vienna,

Budapest, Rome, Madrid, Paris, etc.) cities of art (Bruges, Florence, Venice, St Petersburg, Krakow, Dubrovnik, Salzburg, Seville, etc.) and archaeological sites (Pompeii, Delphi, etc.) The capitals also attract people for cultural events (festivals, concerts, theatres, exhibitions, etc.) and their festive nightlife (Amsterdam, Berlin, London, Lisbon, Barcelona, etc.)

Helio-balneotropism is also a strong motivation for going on vacation, the rivieras of Mediterranean Europe have experienced uninterrupted growth for 150 years for pioneer territories such as the Côte d’Azur, certain Greek islands, the Balearic Islands, Malta or Cyprus and a little less than 30 years for the emerging coasts such as the Dalmatian Coast, Montenegro or Albania. Thalassotherapy and wellness tourism are developing in some resorts while some ports of call are developing infrastructure to accommodate oversized cruise ships.

Finally, it is the rich and varied landscapes, often protected within the framework of National Parks, which attract visitors. The snow fields of the Alps, the peaks of the Tatras or the Sierra Nevada present themselves as formidable playgrounds, while the superb Norwegian fjords, the highlands of Scotland, the peaks of the Dolomites, the Plitvice lakes, the rolling hills of Tuscany or the islands of the Aegean Sea inspire respect.

In order to accommodate this growing number of visitors, whose expectations fluctuate and vary according to lifestyles, standards of living and means of communication, in Europe, the tourism sector is constantly recruiting and offers evolving career opportunities through a system bridges between professions from the moment you have a commercial flair, the necessary knowledge and that you show goodwill when integrating a new team.

If the hotel and catering industry is positioned as the first recruiter, air and rail transport, coach operators and also cruise operators employ a very large number of employees. Far behind, travel agencies and tourist activities such as amusement parks account for only 50,000 jobs. It is now online agencies and new online tourism professions (Influencer, Community Manager, E-reputation) that are hiring considerably.

The tourist offices responsible for promoting the territories are increasingly subcontracting to communication and advertising agencies that are looking for experts in the territories to work on the images and slogans of the destinations.